Naturally Active Ingredients
Ingredients derived from nature and activated by science to provide real skincare benefits.
We are a leading innovator in the science of Naturally Active Ingredients unlocking the true potential of nature’s skin-enhancing secrets such as Oats and Soy.
Oatmeal baths have long been recommended for people with a variety of sensitive skin conditions, providing a soothing effect while improving the skins protective barrier.
AVEENO® finely-milled, naturally active oats are sourced from non-GMO oat grown in Canada, US and France. The manufacturing process of colloidal oatmeal does not utilise chemical solvents and has high standards of quality assurance.
The oat essence- Avenanthramides- are chemical compounds isolated directly from oats through a careful extraction process and has the most anti-irritant properties of all oat extracts.
The oat oil is a separate component produced from oats through an environmentally friendly extraction process.
Properties of Naturally Active Oat
- Moisturises: Oat proteins leave a protective barrier on the skin, which is important for people suffering from dry skin, as a protective barrier will prevent water loss in the skin and help maintain moisture.
- Cleanses: Colloidal Oatmeal will adhere to dirt and oil on the skins surface, which can then be gently rinsed away, helping to cleanse and relieve dry skin.
- Soothes: Avenanthramides contained naturally in naturally active oats have a powerful soothing and anti-irritant action.
Clinical Study of a colloidal oatmeal based formula containing avenanthramides showed significant improvements in skin roughness and dryness as early as day 1 through 2 weeks of use.
Products with oats
Body lotion with finely-milled, naturally active oats, oat oil, oat extract and shea butter, for extra dry, sensitive skin.
Combines the goodness of finely-milled, naturally active oatmeal with rich emollients and light lavender aroma.
Bath and Shower Oil with Colloidal oatmeal and softening oil.
Soy has been used in traditional Chinese medicine for thousands of years for health and nutritional benefits. AVEENO® brand source soybeans from non-GMO seeds cultivated in the US and we have been granted several patents for the composition of the Total Soy extracts, for the processing methods of the whole soybean, for their stability as well as for specific methods of use. Soybeans are processed in minimal and controlled heating to preserve the total original composition of the soybean and the activity of the natural soybeans small proteins.
Properties of Naturally Active SOY
- Evens skin tone: Soy proteins work to reduce the appearance of blotchiness and discolouration.
- Smoothes skin texture: Helps smoothe and soften skin's texture.
- Anti-oxidant Effect: Vitamin E is a natural component of soy with anti-oxidant properties, known to protect the skin from environmental stresses like free radicals.
A clinical study has shown the efficacy of formulations containing naturally active soy versus placebo in improving the clinical parameters of radiance (mottled hyperpigmentation, lack of skin clarity and blotchiness).
Feverfew has been used for thousands of years and in folklore medicine as an herbal treatment. AVEENO sources feverfew from non-GMO plants in the US in pesticide free fields by professional agricultural farmers who use environmentally friendly weed & insect control methods. Feverfew is harvested in a 3-day period and processed within an hour of harvesting to maximize concentration of actives. Manufacturing is temperature controlled and there is a patented process of centrifugation ensures high yield extracts.
Properties of Naturally Active Feverfew
- Soothes irritation: Reduces skin intolerance & hypersensitivity. Irritable skin gets moisturized, as it is repaired.
- Reduces redness: Proven to visibly reduce the appearance of redness and is gentle enough for even sensitive skin.
In clinical studies, Fevefew PFE was shown to be a potent antioxidant.
First cultivated in Asia over 1000 years ago, shiitake mushrooms were recognised by ancient herbalists for their medical purposes. AVEENO scientists have captured the beauty-enhancing benefits of shiitake mushroom in the Natural Shiitake Complex, a blend of shiitake and mannentake mushrooms.
Properties of Naturally Active Shiitake
- Reduces fine lines & wrinkles: Enhances the youthful appearance of the skin.
- Enhances skin renewal process: Increases skin firmness leaving skin looking younger and more vibrant.
A number of preclinical studies have assessed the effects of the Natural Shiitake Complex. In some in vitro testing, Shiitake Complex was proven to simulate the synthesis of collagen and to provide protection against oxidative stress. Additional clinical data demonstrated its ability to increase skin cell renewal, increase skin firmness and reduce fine lines and wrinkles.