A leader in the study of natural ingredients for skincare, AVEENO® uses naturally active ingredients which are carefully selected from thousands of others due to their exceptional efficacy and safety profile. AVEENO® Naturally Active Ingredients are tested and specially formulated to ensure maximum effectiveness to reveal skin's natural beauty and healthy appearance.

 

The Power of Oats
Oats have a long history of being valued for skin care, dating back to the Ancient Greeks and Romans who documented the use of "oat baths" to heal skin ailments. That is because the multiple benefits of natural oats include moisturisation, cleansing, and soothing relief of itchiness caused by dry skin.

Advancing the Science of Oats
In 1945, a technological advancement facilitated the fine milling of oatmeal, known as colloidal oatmeal.

Discover the multiple power of oats with the AVEENO® range of moisturising and cleansing products

The Power of Oatmeal
Naturally active colloidal oatmeal has several powerful properties in helping to manage dry skin.

Moisturises skin: Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.

Cleanses dry skin: Oatmeal milled into an ultra-fine powder will adhere to dirt and oil on the skins surface, which can then be gently rinsed away, helping to cleanse and relieve dry skin.

Soothes dry, irritated skin: Colloidal oatmeal has been proven to relieve dry skin and associated itching

 

 

Shea Butter is made from the nut of the Shea tree, which is prevalent in the western regions of Africa. It has been used there for centuries to moisturise and help protect against the drying effect of the wind, and heat.

Today, AVEENO® has harnessed the power of Shea Butter, and formulated it together with other ingredients such as colloidal oatmeal. Shea Butter's emollient properties effectively help soothe, hydrate, and protect the skin from dryness and irritation.

Discover the power of Shea Butter:

Helps nourish skin: Containing Vitamins A and E, Shea Butter nourishes the skin and with its natural emollient properties can help reinforce the skins Moisture Barrier.

Soothes and revitalises skin: High quantities of unsaponifiable fats ensure that Shea Butter does not rob the skin of its natural oils. It is well tolerated by sensitive skin.

 

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