The Aveeno® Philosophy
Our vision is to inspire women to discover natural beauty and wellbeing in their everyday lives...
We believe that nature has the power to deliver superior skincare benefits to enhance skin’s natural healthy-look and beauty.
We want to inspire and enable women to discover their own natural beautiful, healthy-looking skin everyday, with the help from what nature has to offer. Our Naturally Active Ingredients are proven effective through science . We pioneer fundamental research to better understand the mechanisms and biochemistry of natural ingredients and their applications in skincare.
We are committed to protecting and caring for our planet, to preserve its natural beauty, resources and strength for our future generations, and we aspire to be part of the most environmentally responsible company in the world.
Since we started in 1945, we have focused on a singular vision: To advance the science and understanding of naturally active ingredients in skincare. This marked the launch of the ACTIVE NATURALS® INSTITUTE™, where we have brought together leading experts in Dermatology and Phytochemistry with our Scientists to share knowledge, explore new natural technologies, champion innovation and fund research into naturally active ingredients. This ensures that Aveeno remains a pioneer in the forefront of product development.