The Science
We have spent the past 60 years working out new ways to extract the power of Naturally Active Ingredients, which have a profoundly beneficial effect on the skin. In this section we explain the unique 3 step process that our scientists go through to identify, screen and validate our Naturally Active Ingredients to ensure they maintain their natural strength and purity.
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Screening
AVEENO® scientists search around the world for plants and botanicals that could potentially deliver significant benefits in skincare. These are called naturally active ingredients. Preclinical testing is performed on as many as 100 naturally active ingredients to show their activity and stability.
3000
Natural
Ingredients -
Validation
Clinical tests are then performed to ensure the naturally active ingredients’ mildness and safety, as not all natural ingredients are suitable for use in skin care, and document topical benefits of formulations containing naturally active ingredients.
100
Naturally
Active Ingredients -
Development
Formulations are then developed using the Naturally Active Ingredients. Clinical studies and in-use studies are performed to validate the safety and efficacy of the products as well as making sure they look, feel and smell great!
4
Naturally
Active Ingredients