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How to keep moisture in your skin

Your skin draws moisture from the environment, your diet and your skincare routine. The water content of the outermost layer of your skin (the epidermis) also tends to reflect the level of humidity around it, so following the same skincare routine year-round may not be working when the humidity drops. Here are a few simple ways to keep your skin hydrated and combat dry, itchy skin:

Choosing a moisturiser

The best moisturisers for dry skin are those that have a combination of moisturising ingredients that hydrate the skin, lock in moisture and soothe.

Ingredients that help moisturise and soothe dry skin include colloidal oatmeal, glycerin, mineral oil and petrolatum. AVEENO® Daily Moisturising Body Lotion, formulated with Prebiotic Colloidal Oatmeal* and emollients, moisturises for a full 24 hours. Just one application leaves your skin feeling soft, smooth and naturally healthy looking. It’s also non-greasy. Pair it with AVEENO® Daily Moisturising Body Wash which gently cleanses without drying and leaves the skin feeling moisturised.

*in vitro test

Try to avoid:

  • Deodorant soaps and alcohol-based toners, as they can irritate dry, sensitive skin.
  • Chemical exfoliants used for anti-ageing or to treat acne – retinol, glycolic acid, salicylic acid, and benzoyl peroxide – as they can also dry out your skin. Reducing the frequency of use and choosing a gentle cleanser generally helps.


Skin Microbiome diagram

Fortify your skin’s microbiome

Your skin has a diverse community of good and bad bacteria that make up its microbiome. Healthy-looking skin has a balanced microbiome and preserved skin barrier. The ecosystem of dry, skin is fragile, the skin barrier can be compromised, and the microbiome is more prone to becoming out of balance.

Think of your skin barrier and microbiome as a barrier wall that protects everything beneath it – letting in water and nutrients, while protecting against intruders. The wall can be weakened by external aggressors like weather, pollution and lifestyle. Itching and dryness are signs of a compromised skin barrier and an unbalanced microbiome.

Much like our gut relies on active probiotics and other gut bacteria to restore health, the biome of the skin needs to maintain certain bacteria to keep the skin looking healthy. Prebiotics are food for probiotics and the microbiome. In skincare, prebiotics like colloidal oatmeal encourage the presence of good bacteria, which can help create a healthy environment for the skin microbiome. (1), (2)

Treat your hands and feet too!

Gloves and socks can help protect your hands and feet from drying out when it’s cold. Take time to pamper them with moisturisers designed for dry skin. AVEENO® Daily Moisturising Hand Cream with Prebiotic Colloidal Oatmeal*, soothes and softens, for smooth and healthy-looking hands in just minutes.

*in vitro test

  1. Effects of topical lotions on the atopic dermatitis skin microbiome and associations with itch and skin barrier function. Johnson & Johnson Consumer Inc. poster presentation at the 76th Annual Society for Investigative Dermatology (SID) Meeting: April 26-29, 2017; Portland, OR, USA.
  2. Fermentation of colloidal oatmeal by cutaneous bacteria results in enhanced production of lactic acid and short chain fatty acids. Johnson & Johnson Consumer Inc. poster presentation at the American Academy of Dermatology Annual Meeting, 16-20 February 2018, San Diego, California, USA.