At Kenvue, we follow the clear definitions and criteria set by the International Standards Organization (ISO), specifically ISO 16128, for natural and organic cosmetic ingredients. ISO collaborates with experts from around the globe to establish standards that ensure the reliability and trustworthiness of products and services.
Our team of scientists uses ISO 16128 to evaluate the natural and natural origin indexes of the ingredients we include in our formulations, enabling us to accurately calculate the percentage of naturality in our products by weight of ingredients.
Definitions
• Natural ingredients are cosmetic ingredients obtained only from plants, animals, micro-organisms or minerals.
• Derived natural/Naturally derived ingredients are cosmetic ingredients of greater than 50 % by molecular weight natural origin, renewable carbon content, or any other relevant methods, obtained through defined chemical and/or biological processes with the intention of chemical modification. The degree of natural origin is generally based on molecular weight or by renewable carbon.
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