Baby Eczema on Skin of Colour

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BABY ECZEMA LOOKS DIFFERENT ON EVERY SKIN TONE

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EVERY BABY DESERVES TO BE COMFORTABLE IN THEIR OWN SKIN

Studies have shown that eczema is more common in children with dark brown and black skin tones compared to those with paler, caucasian skin.1 Experts believe it may be underdiagnosed due to lack of awareness and lack of education.2

LEARN MORE ABOUT BABY ECZEMA

At Aveeno Baby, we know eczema can look completely different on every skin tone. So, we created a resource that empowers parents of colour to further their eczema education, talk to their Health Care Professionals, and get the nourishing care their babies deserve.

CLINICALLY PROVEN TO SOOTHE & RELIEVE VERY DRY, ITCHY SKIN

Aveeno Baby Dermexa® is suitable for very dry, itchy skin. It is also suitable for babies who may be prone to eczema.
Aveeno Baby products are made from high quality oats to preserve their protective, moisturizing and soothing properties.

1 Williams HC, Pembroke AC, Forsdyke H at al London-born black caribbean children are at increased risk of atopic dermatitis Journal of the American Academy of Dermatology 1995;32:212-217

2 Reliance on erythema scores may mask severe atopic dermatitis in black children compared with their white counterparts M A Ben-Gashir, R J Hay, BJD, 2002