Formulated with 100% natural oat + extra moisturiser for baby skin benefits ,...
BABY ECZEMA LOOKS DIFFERENT ON EVERY SKIN TONE
EVERY BABY DESERVES TO BE COMFORTABLE IN THEIR OWN SKIN
Studies have shown that eczema is more common in children with dark brown and black skin tones compared to those with paler, caucasian skin.1 Experts believe it may be underdiagnosed due to lack of awareness and lack of education.2
LEARN MORE ABOUT BABY ECZEMA
At Aveeno Baby, we know eczema can look completely different on every skin tone. So, we created a resource that empowers parents of colour to further their eczema education, talk to their Health Care Professionals, and get the nourishing care their babies deserve.
WHAT IS ECZEMA?
A skin condition that usually appears as an itchy red or dark brown patch. Eczema can show up on many different areas of the skin.
LIFE WITH ECZEMA
Nearly 25% of all children have eczema, and about half of children outgrow it. A soothing skin regime can help break the cycle of dry skin.
COMMON ECZEMA TRIGGERS FOR BABIES
- Extreme temperatures
- Irritants like soaps and detergents
- Allergens such as dust mites, mould, and pet dander
BABY ECZEMA IN DARK BROWN AND BLACK SKIN TONES
Areas of eczema may appear darker than the rest of the skin, looking purple, ashen grey or dark brown.
BABY ECZEMA IN LIGHT BROWN AND OLIVE SKIN TONES
On tanned skin tones, dry and eczema prone skin can look dark red and brown.
BABY ECZEMA IN WHITE AND PALER SKIN TONES
On paler skin tones, eczema can look very red and inflamed.
ECZEMA ON FACE
Discovered eczema on your baby’s face? Fear not. It typically appears on the forehead and cheeks. Protect your baby’s face with a rich moisturising cream or balm.
Apply moisturiser to your baby's damp skin within 3 minutes after their bath.
STOP THE SCRATCH
To prevent your baby from scratching, keep their nails clipped or put on cotton mittens while they sleep.
SKIN DISCOLORATION FOR BABIES
A major concern for non-white eczema is the discoloration of skin that can last for months, even after the eczema is treated. It’s important to diagnose and treat eczema early in all skin tones.
CONSULTING A HEALTH CARE PROFESSIONAL
If you need to speak to a HCP about your baby's skin, make sure you tell them everything about their symptoms. This will support them to make an accurate diagnosis and recommend suitable treatments.
ALL SKIN IS BEAUTIFUL
For more than 75 years AVEENO® has been merging science with nature’s soothing properties. We unlock the power of oats with our science and transform it to the products for your little one’s sensitive skin.
CLINICALLY PROVEN TO SOOTHE & RELIEVE VERY DRY, ITCHY SKIN
Aveeno Baby Dermexa® is suitable for very dry, itchy skin. It is also suitable for babies who may be prone to eczema.
Aveeno Baby products are made from high quality oats to preserve their protective, moisturizing and soothing properties.
1 Williams HC, Pembroke AC, Forsdyke H at al London-born black caribbean children are at increased risk of atopic dermatitis Journal of the American Academy of Dermatology 1995;32:212-217
2 Reliance on erythema scores may mask severe atopic dermatitis in black children compared with their white counterparts M A Ben-Gashir, R J Hay, BJD, 2002